Google Search Engine Optimization Training Course

Course Code :
ZWSEO3
Dates :
Flexible Dates
Onsite :
We offer this course training to your office.

Who should attend :
Designed for in-house or agency professionals with some experience of digital marketing, website design, communications or marketing
Prerequisite skills :
Basic knowledge of SEO
Course Duration :
2 Months

Course Description :

Overview :

Designed for in-house or agency professionals with some experience of digital marketing, website design, communications or marketing.

The learning outcome is to be capable of improving the ranking, traffic and conversions of websites through natural search engine optimisation.

Goals :
  • Setup Google Analytics.
  • Setup and use a Google Webmaster Account
  • Beat the competition
Project :

A real time project.

Course Outline :

1. Introduction to Google

  • How to get to the top of Google
  • What is Pay Per Click (PPC)?
  • What is Organic Search Engine Optimization?
  • What is Google+ Local?
  • White Hat vs Black Hat optimisation?
  • How does Google work?
  • How does Google see the world?

2. Site Architecture and Keyword Selection

  • Importance of Keywords
  • How to choose your keywords
  • Why use multiple keywords
  • How to find niche keywords
  • What are stop-words?
  • Decompiling competitor websites

3. Content Design and Page Optimisation

  • How to optimize your keywords
  • What is a website theme?
  • How to optimize page and file names
  • How to structure your page content
  • How to optimize Meta tags
  • How to optimize page title tags
  • How to optimize Meta description tags
  • How to optimize Meta keywords
  • How to optimize h tags
  • How to optimize li tags
  • How to optimize p tags
  • How to optimize alt tags
  • How to optimize title attribute tags
  • How to avoid the misuse of header tags
  • Choosing the best writing style
  • How to avoid penalisation

4. Linking Strategies

  • Why are links important?
  • What is Google PageRank?
  • What are internal links?
  • What are the three types of external link?
  • What are the best sources of links?
  • Should I link to blogs and social media sites?
  • What is a link farm?

5.Technical Considerations

  • CSS vs table based design
  • Understanding website frames
  • How to choose the best domain name
  • How to choose the best hosting company
  • How to validate your website pages

6. How to Decompile a Competitor Website

  • How to beat the competition
  • How to use Google Chrome as a research tool
  • How to find your competition
  • How to find why they have good search engine rankings
  • How to check the number of cached pages
  • How to analyse their site architecture
  • How to find the keywords they use
  • How to find who links to them

7. Google SEO Tools

  • How to setup and use a Google Webmaster Account
  • How to verify your website
  • How to setup and register a Google sitemap
  • How to produce and install a robots.txt file
  • How to use a 301 redirect?

8. Monitoring Traffic

  • How to setup Google Analytics
  • Google Analytics live demo.

8. Maximizing Conversions

  • What is website usability?
  • Why is it important?
  • How to design the ultimate website
Learning Materials :

Will be provided.

Package Price :

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