SEO Beginner Training Course

Course Code :
ZWSEO1
Dates :
Flexible Dates
Onsite :
We offer this course training to your office.

Who should attend :
Our standard SEO course provides an excellent foundation for anyone looking to get a thorough overview of SEO.
Prerequisite skills :
Delegates should have a background of HTML Design and marketing.
Course Duration :
2 Months

Course Description :

Overview :

Designed for senior managers and small business owner/managers with no or very limited experience of search engine optimisation.

The learning outcome is to understand how search engine optimisation can impact websites and to be capable of making basic SEO recommendations to websites.

Goals :
  • Understand how search engine optimisation can impact websites.
  • Capable of making basic SEO recommendations to websites
Project :

A real time project.

Course Outline :

1. An introduction to SEO.

  • Why is SEO important
  • Common SEO goals
  • Search engines & ranking factors

2. Getting started

  • Key stages of SEO
  • Defining goals

3. Research

  • Keyword research
  • Landscape analysis
  • Competitor analysis

4. Your strategy

  • Creating a strategy

5. Review & optimise

  • Assessing your campaign performance

6. On-site optimisation

  • On-page optimisation
  • Technical considerations
  • Hosting
  • Information architecture
  • URL naming & folder structure
  • Page titles
  • Meta descriptions
  • Page text
  • Duplicate content
  • Image attributes
  • Internal linking

7. Off-site optimisation

  • Link building
  • Link prospecting
  • Where & how to build links
  • Natural link building
  • Directories
  • Content creation & submission
  • Forum posting
  • Link building goals
Learning Materials :

Will be provided.

Package Price :

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