SEO Advanced Training Course

Course Code :
ZWSEO2
Dates :
Flexible Dates
Onsite :
We offer this course training to your office.

Who should attend :
If you're already engaged with an SEO strategy and want to brush up on more advanced techniques, then this is the course for you.
Prerequisite skills :
Basic knowledge of SEO
Course Duration :
2 Months

Course Description :

Overview :

Designed for in-house or agency professionals with some experience of digital marketing, website design, communications or marketing.

The learning outcome is to be capable of improving the ranking, traffic and conversions of websites through natural search engine optimisation.

Goals :
  • Some experience of digital marketing, website design, communications or marketing
  • improving the ranking, traffic and conversions of websites through natural search engine optimisation
Project :

A real time project.

Course Outline :

1. Search marketing.

  • What is search marketing?
  • What is SEO?
  • Key ranking factors
  • Setting & benchmarking goals

2. Advanced Keyword research.

  • Understanding a user’s use of a keyword
  • The effects of time and season
  • Using Google insight for search
  • Using Google trends

3. Algorithm updates

  • Google algorithm updates
  • Summary of recent changes
  • Identifying an algorithm change

4. Off-site optimisation

  • Pagerank
  • How page rank influences link building
  • Advanced link building techniques
  • Advanced link building tools
  • Crucial link building considerations

5. Online PR for SEO

  • Creating your own press release
  • Writing fantastic press releases for key terms
  • Social media promotion
  • Promotional services

6. Reputation Management

  • Reputation management monitoring tools
  • Identifying threats to your reputation
  • Keyword targeting & reputation
  • Taking action against threats
  • Reputation management goals
  • Utilising “universal search”
Learning Materials :

Will be provided.

Package Price :

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